Original images of a livery design described by some as "psychedelic" emerged on the internet, but since then the all orange design displaying the butterfly logo on the tail made its appearance on the Columbus tarmac. This design was not the standard livery for all Skybus aircraft, however, as its airplanes were available as "branded airplanes" to any company that paid $500,000 per year for this.
A branded airplane featured a full-body advertisement along the fuselage, with the tail and engines of the plane remaining in the Skybus paint scheme. The first sponsored aircraft, aircraft N522VA leased from Virgin America, promoted the theme "Nationwide is on Your Side" Nationwide Mutual Insurance Company. It was created by an airplane media company, SkyBrand, based in Seattle. Skybus had also had some self-advertising on the orange tails of its white planes that read, "Skybus $10 Fares ... Only Birds Fly Cheaper."
The first leased aircraft for Skybus that came from Virgin America, had 144 seats on board, and flew with three flight attendants.
Skybus reported a loss of $16 million during its first three…
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